As a part of GSM service, USSD (Unstructured Supplementary Service Data) establishes high speed interactive communication between the mobile subscribers and applications across a GSM network. While SMS is a store and forward based service, USSD is a session-oriented service.
Advantages of USSD over WAP and SMS are:
• Immediate warranty delivery
• easier to use
• works while roaming and inexpensive
• And the best of all, it is that USSD is already supported by nearly 90% of all GSM networks, and by almost 100% of all GSM handsets
MBTek's USSD will propel following services among mobile community:
• Mobile information
• Mobile commerce
• Mobile entertainment
• Bidirectional user and application interaction required services
USSD Network Signaling Architecture
USSD services use the existing architecture of GSM networks. A user dialing a USSD service code initiates a dialog with a USSD application residing in a mobile network, as detailed in below figure:
Applications:
Advantages of USSD over WAP and SMS are:
• Immediate warranty delivery
• easier to use
• works while roaming and inexpensive
• And the best of all, it is that USSD is already supported by nearly 90% of all GSM networks, and by almost 100% of all GSM handsets
MBTek's USSD will propel following services among mobile community:
• Mobile information
• Mobile commerce
• Mobile entertainment
• Bidirectional user and application interaction required services
USSD Network Signaling Architecture
USSD services use the existing architecture of GSM networks. A user dialing a USSD service code initiates a dialog with a USSD application residing in a mobile network, as detailed in below figure:
Applications:
• Can be used as a WAP bearer
• Menu based content services i.e. taxi, directory, mobile banking, parking/ticking, news, weather, sports, lotto, voting, etc
• Prepaid callback service
• Location based content services
• SIM Application tool kit based applications
MBTek USSD Service Workflow:
The primary advantages:
• Drastic cost cut down (Help/Service desk, tele-ticketing, etc cost)
• The new channel will provide the ability to cross & up sell their other products and services
• Lowered risks
• Secured and fraud resistant
• Additional revenue generation
• Customer retention campaigns
• Customer call back service
• Run marketing campaigns via Mobile Channel
• No extra investments required
• Mobile Booking service to aquire more customers
• USSD can offer various new customer self-care applications and secure VAS
• Increases ARPU (Average Revenue per User) by offering interactive services to all your customers
• Ideal replace interface to existing information services already running on SMS/WAP
• Fast implementation of new services
End-user Advantages:
• No more hearing of Sleepy Elevator Music from the Call Center or IVR system!!!
• Bill-Pay on-the-go (anytime & anywhere)
• Convenience under the thumb (Payment, Profile change, etc.)
• Secured & Fraud Resistant
• Alert subscription (personalized, batch or real time alerts)
• From the mobile phone keyboard to convenient menu-based direct access
• Fast response time to service requests
• Worldwide easy access to VAS via the same dialing sequence
• Easy handling: service code can be stored on the SIM card (ADN)
• Open dialogue: interactive applications with predictable response time
• No additional costs: customer does not need to purchase a new
• mobile phone to benefit from USSD
