- Molodex is an ultimate Mobile Directory Service for any firm to propel their sales and marketing activity (Department store, Clothing/shoe shop, supermarket, restaurant, Agencies, Product manufacture, etc) as well as coupons, gift certificates and tickets (movie, parking, theme park, and so on). It contains virtually unlimited in defining use cases…Most popular Use Cases are:• Mobile Coupons• Community Services• Gift Certificates• HOT (What's Hot under user's profiled category, most hit of the day, most hit by user, etc search)• M-Pay/Wallet• M-Reserve (Show, Restaurants, Movie, Sports event, etc)• M-Shopping• M-Ticketing• POI business & services• Price Comparison• Royalty promotion• Sales and Marketing portal for firms• Social network• Travel Service• Yellow & White page (Phone directory for Firms & People) with direct Call, Call-back, E-mail, Fax SMS, MMS, WAPPUSH service
- • Molodex could also be a complementary or replace existing SMS, WAP, and/or WEB customer interface/invoice services, bringing faster interactive messaging to users• Customers will communicate & interact with your organization much closer• Will boost number of customers• Top 10 List• MBTek's own Journalists to evaluate firms & shops to provide evaluation ranks• Fully Profiled user demographic, activities, preferences, etc• USSD Molodex will:– Reduce operational costs– Increases number of customers– Increase customer satisfaction– Faster bill reconcilement– Delivery of services normally provided through, Help and Service desk, Call Center, IVR, etc.CMMI (Customizable Man Machine Interface)Molodex is based on MBTek's "CMMI Click&Launch" technology which will propelcustomer's productivity as well as easy to use via click, click and start theservice.
- Molodex CMMI Click & Launch include following features:
- – Web-Portal• Fully customizable end-user interface (USSD menu)• Full option to determine communications medium (i.e. SMS, MMS, E-Mail, Fax, etc)
- – Integrated ToolBox to build own Search Engine:• by Price of service / product• by company quality and ISO• by Location by Name
- Firm's benefit• Drastic cost cut down (Help/Service desk, Call Center etc cost)• The new channel will provide the firms to cross & up sell their other products and services• Lowered risks• Secured and fraud resistant• Additional revenue generation• Customer retention campaigns• Special offer alerts• Customer call back service• Run marketing campaigns via Mobile Channel• No extra investments required• Via M-Pay/Wallet to gain faster payments• USSD can offer various new customer self-care applications and secure VAS• Increases ARPU (Average Revenue per User) by offering interactive services to all your customers• Ideal replace interface to existing information services already running on SMS/WAP• Fast implementation of new services
- User's benefit• No more hearing of Sleepy Elevator Music from the Call Center or IVR system!!!• Directories with POI, and purchasing power on-the-go (anytime & anywhere)• Convenience under the thumb (Payment, Profile change, etc.)Find, Search, Purchase, Contact, Rank review, Social networking, etc in lieu of Molodex usage• Secured & Fraud Resistant• Alert subscription (personalized, batch or real time alerts)• From the mobile phone keyboard to convenient menu-based direct access• Fast response time to service requests• Worldwide easy access to VAS via the same dialing sequence• Easy handling: service code can be stored on the SIM card (ADN)• Open dialogue: interactive applications with predictable response time Users will Call direct or send E-mail, Fax, MMS, SMS without any other communication medium• No additional costs: customer does not need to purchase a new mobile phone to benefit from USSD
